I’m a marketing leader,
product storyteller,
health tech enthusiast &
human-loving optimist.
marketing leader
I lead with empathy and enthusiasm. I oversee diverse interdisciplinary teams, fostering relationships with stakeholders and global teams to establish marketing systems that people want to work with and be a part of.
product storyteller
I bring clarity to complexity. I am marketer by trade and meticulous storyteller by nature. I have the experience leading the translation of complex technical/scientific topics to shaping them into narratives that resonate.
health tech enthusiast
Uncovering health tech innovations gets me super excited. I love building and bridging the gaps in customer value chain for the technologies/solutions that transform and improve health outcomes.
human-loving optimist
I believe people are the purpose. I connect with customers not "users" or "accounts". Empathy is my anchor. I strive to bring a human oversight to strategies, teams and business relationships.
explore my bio & cv
experience
Over the last decade I’ve created insight-led, human-centred experiences for a diverse group of brands including
featured projects
Led a 12-week ABM program for a North American CDMO specializing in non-sterile topical and nasal spray formulations. Built a 350+ target account list, executed 92 personalized campaigns across development-stage biotechs and pharma prospects—generating 160 engagements, 7 qualified meetings, and 21 interested prospects.
Built demand generation engine for Compile, a healthcare analytics company serving pharma and medtech. Executed content marketing, email nurture, SEO, and LinkedIn campaigns—delivering 1,141% email traffic growth, 226 leads at $6 CPL, contributing to McKesson's 2024 acquisition.
Developed market positioning for Freyr's 10-module Freya Fusion Suite, differentiating it as an AI-first RIM platform against established players like Veeva and IQVIA. Led GTM execution for four major module launches, creating use-case bundles that increased average deal size by 40% and generated $1.8M pipeline in 90 days.
Describe a feature you’d like to share about this company or highlight a particular service it offers.
Led a EU focused paid media program for Eppendorf promoting liquid handling and centrifugation systems across EU. Built strategic partnerships with life science trade publications in each country, repurposed existing content with regional adaptations across funnel stages, and executed multi-format campaigns spanning display banners, email, sponsored content, and retargeting—generating 2,900+ MQLs globally with retargeting CTR 8× industry standard.
experience
Over the last decade I’ve created insight-led, human-centred experiences for a diverse group of brands including
featured projects
Led a 12-week ABM program for a North American CDMO specializing in non-sterile topical and nasal spray formulations. Built a 350+ target account list, executed 92 personalized campaigns across development-stage biotechs and pharma prospects—generating 160 engagements, 7 qualified meetings, and 21 interested prospects.
Built demand generation engine for Compile, a healthcare analytics company serving pharma and medtech. Executed content marketing, email nurture, SEO, and LinkedIn campaigns—delivering 1,141% email traffic growth, 226 leads at $6 CPL, contributing to McKesson's 2024 acquisition.
Developed market positioning for Freyr's 10-module Freya Fusion Suite, differentiating it as an AI-first RIM platform against established players like Veeva and IQVIA. Led GTM execution for four major module launches, creating use-case bundles that increased average deal size by 40% and generated $1.8M pipeline in 90 days.
Led integrated launch campaign for Mindray's BeneHeart C2 AED entering the competitive US market against established players like Philips, ZOLL, and Stryker. Executed multichannel program across PR, paid media, social, email, trade shows, and content production targeting EMS professionals, hospital procurement, corporate safety, education, and public safety buyers. Generated 2M+ impressions, 85+ media placements, and reached 25,000+ prospects via segmented email with CTRs up to 12%.
Led a EU focused paid media program for Eppendorf promoting liquid handling and centrifugation systems across EU. Built strategic partnerships with life science trade publications in each country, repurposed existing content with regional adaptations across funnel stages, and executed multi-format campaigns spanning display banners, email, sponsored content, and retargeting—generating 2,900+ MQLs globally with retargeting CTR 8× industry standard.
experience
Over the last decade I’ve created insight-led, customer-centred marketing engines for a diverse group of brands including
I lead with empathy and enthusiasm. I oversee diverse interdisciplinary teams, fostering relationships with stakeholders and global teams to establish marketing systems that people want to work with and be a part of.
I bring clarity to complexity. I am marketer by trade and meticulous storyteller by nature. I have the experience leading the translation of complex technical/scientific topics to shaping them into narratives that resonate.
Uncovering health tech innovations gets me super excited. I love building and bridging the gaps in customer value chain for the technologies/solutions that transform and improve health outcomes.
I believe people are the purpose. I connect with customers not "users" or "accounts". Empathy is my anchor. I strive to bring a human oversight to strategies, teams and business relationships.